Regulation of Direct Marketing in Hungary

  • Post category:Hungary

Direct marketing activity in Hungary is regulated by the Act XLVIII of 2008 on the Essential Conditions of and Certain Limitations to Business Advertising Activity (“Advertising Act”), by the Act No CVIII of 2001 on Certain Issues of Electronic Commerce Services and Information Society Services (“Act on E-Commerce”) as well as by the provisions of the Act CXIX of 1995 on the Use of Name and Address Information Serving the Purposes of Research and Direct Marketing (hereafter “Direct Marketing Act”).

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International Transfer of Personal Data – Hungary

  • Post category:Hungary

In our global and digital age, international transfers of personal data became an integral part of everyday life and same also gained significant importance in the Hungarian jurisdiction.

”Transfer” has been defined in the Hungarian Data Protection Act, the domestic implementation of the EU Privacy Directive 95/46/EC as “making data accessible to particular third parties other than the data subject, the data controller or the technical data processor”.

In compliance with the Directive, data transfer within the Member States of the European Economic Area is treated as a domestic data transfer in Hungary. Section 8 of the Hungarian Data Protection Act applies to such transfer which provision lays down that the consent of the data subject shall be obtained or a legislative act shall permit same.

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